About Us

The MuscleSquad Story

MuscleSquad was founded in 2017 by Chris Billingham, who wanted to put into practice the lessons he’d learned as a fitness equipment buyer for major UK retailers and a consultant for fast-growing online businesses.

By building strong relationships with trusted fitness equipment manufacturers and combining them with smart UK-based design, Chris focused on creating high-quality, well-thought-out products. Add to that a commitment to fair partnerships and robust supply chains, and MuscleSquad was uniquely positioned when the unexpected surge in demand for home gym gear hit during the COVID lockdowns.

While many suppliers struggled or raised prices, we stuck to our mission: putting the customer first and making fitness accessible to all. We kept our prices fair, our product supply steady, and our customers informed every step of the way. The result? A loyal and growing community that values our service and shares our passion.

Fast forward to 2025, and MuscleSquad is now one of the UK’s leading fitness equipment retailers. But we didn’t stop there. We’ve expanded our vision by launching the MuscleSquad Training App—designed to support every step of your fitness journey, right from your phone.

The MuscleSquad Mission

At MuscleSquad, we believe fitness should be accessible to everyone, every day. Our mission is to encourage healthier lifestyles by supporting every part of the journey—from learning and building to growing, physically and mentally.

Because getting fitter, eating better, and moving more isn’t just about muscles or numbers on a scale—it’s about improving every aspect of your life, from confidence to focus to resilience.

Wherever you are on your journey, we’re here to support, motivate, and inspire you to keep going.

The MuscleSquad Team

We’re a team of people who live and breathe fitness. From weightlifting and conditioning to nutrition and wellness, we’re passionate about what we do—and even more passionate about helping you reach your goals.