About Us | MuscleSquad | MuscleSquad

About Us

Our Story

MuscleSquad was born in 2017 by Chris Billingham, to test some of the theories & best practices he’d learned in his previous roles as a fitness equipment buyer for large UK retailers and online business consultant to many expanding online retailers.

Through forging strong relationships with fitness equipment manufacturers and UK based design, focusing on producing well thought out, high quality equipment, fair & mutually beneficial relationships, and robust supply chains, Chris found himself well positioned to meet the sudden explosion in demand for home gym equipment when the COVID lockdowns hit.

As other suppliers found themselves struggling to source products or took advantage of the rise in demand to jack up prices MuscleSquad stuck to our company mission statement to put the customer first and make fitness accessible to all. Not increasing prices, maintaining a relatively steady supply of home gym equipment and ensuring users always knew exactly what was happening quickly grew us a strong & loyal customer base, quick to highlight the excellent customer service & introduce friends to the quality products.

Our Mission

At MuscleSquad our mission is to encourage health and make fitness accessible to everyone all the time. We want to help people to learn, build, and grow. Not only physically but in all aspects of fitness, from conditioning to nutrition to mental health - the benefits of deciding to get fit, to exercise more, to eat better extend way beyond our physical health into all aspects of our personal & work lives.

We want to get you started on that journey, help you stay on that journey and encourage, motivate and inspire you to keep making progress whatever stage you’re at.

Our Team

Made of people who live and breath fitness, the MuscleSquad team is dedicated to providing you with what you need to achieve your health goals.

Meet the team:

MuscleSquad Founder & CEO, Chris
  • Founder & CEO: Chris
  • Favourite product: Phase 4 Multi Functional Rack
  • Favourite exercise: Cable Triceps Pushdown
MuscleSquad Marketing Manager, Steph
  • Marketing Manager: Steph
  • Favourite product: Cast Iron Kettlebell
  • Favourite exercise: Deadlift
MuscleSquad Creative Brand Manager, Carl
  • Brand Manager: Carl
  • Favourite product: Hex Dumbbells
  • Favourite exercise: Single Arm Dumbbell Chest Press
MuscleSquad Customer Experience Pro., Sharna
  • CS Manager: Sharna
  • Favourite product: Dynamic Grip Handles
  • Favourite exercise: Lat Pull-down 
MuscleSquad Delivery Manager, Joshua
  • Fulfilment Manager: Josh
  • Favourite product: Phase 2 Quarter Rack
  • Favourite exercise: Incline Dumbbell Press
MuscleSquad Operations Manager, Darren
  • Head of Supply: Darren
  • Favourite product: P300 Treadmill
  • Favourite exercise: Running
  • Marketing Apprentice: Luke
  • Favourite product: Phase 2 Quarter Rack
  • Favourite Exercise: Dumbbell Shoulder Press

    • Marketing Executive: Cam KW
    • Favourite product: Phase 4 Multi-Functional Rack
    • Favourite Exercise: Football
    • Marketing Executive: Cam B
    • Favourite product: Phase 4 FID Bench
    • Favourite Exercise: Rope Hammer Curl