About Us

Our Story

MuscleSquad was born in 2017 by Chris Billingham, to test some of the theories & best practices he’d learned in his previous roles as a fitness equipment buyer for large UK retailers and online business consultant to many expanding online retailers.

Through forging strong relationships with fitness equipment manufacturers and UK based design, focusing on producing well thought out, high quality equipment, fair & mutually beneficial relationships, and robust supply chains, Chris found himself well positioned to meet the sudden explosion in demand for home gym equipment when the COVID lockdowns hit.

As other suppliers found themselves struggling to source products or took advantage of the rise in demand to jack up prices MuscleSquad stuck to our company mission statement to put the customer first and make fitness accessible to all. Not increasing prices, maintaining a relatively steady supply of home gym equipment and ensuring users always knew exactly what was happening quickly grew us a strong & loyal customer base, quick to highlight the excellent customer service & introduce friends to the quality products.

Our Mission

At MuscleSquad our mission is to encourage health and make fitness accessible to everyone all the time. We want to help people to learn, build, and grow. Not only physically but in all aspects of fitness, from conditioning to nutrition to mental health - the benefits of deciding to get fit, to exercise more, to eat better extend way beyond our physical health into all aspects of our personal & work lives.

We want to get you started on that journey, help you stay on that journey and encourage, motivate and inspire you to keep making progress whatever stage you’re at.